Equally responsive on the inside and out, the new three-level headquarters responds to the urban development of the Strathpine Centre precinct and delivers a vertical connection within. The A-grade development is the catalyst within a 3-hectare campus-style masterplan, which features an active public plaza and a combination of allied retail, lifestyle and family-focused facilities.

SRG has brought together 700 members of its workforce across customer care, visual merchandising, product testing, and retail experience business units. The 7,000sqm NLA workplace footprint focuses on enhancing collaboration and knowledge sharing.

The form and mass of the development has been developed in response the pedestrianised axis embedded in the precincts urban design strategy. SRG’s headquarters opens up in three distinct building forms, creating a clear physical and visual linkage to the neighbouring lots, and the wider precinct.

This character also informs the buildings mass and vertical stack. The building floats above the ground floor, merging the public plaza and landscape with the building's ground floor. The upper forms of the building are simply expressed, and detailed with a number of façade treatments that manage its harsh solar orientation.

Overall, the design expresses the project’s objectives of ‘openness’ and ‘transparency’ across the workplace and in its response to context.

Our architectural design recognises that important work often happens away from the desk. Where ideas fly and problems are solved is often through incidental interactions and bump in moments, occurring as teams and individuals move through the building.

For SRG’s headquarters, the base building design works hard on a number of fronts. Large floor plates increase the longevity and responsiveness of the workplace, with an ability to adapt interior programme as operations and workplace trends emerge. A large void enables daylight to permeate the deep floorplates, and creates a hub of activity at the vertical plane. The architecture promotes the points of social and collaborative activity that is now taking place across the workplace.

Breaking away from the workplaces’ interior, the building amenity reduces SRG’s reliance on internal meeting rooms, opting for semi-outdoor spaces to take the load. Double height garden terraces are built into the façade, and the public realm fronting the development offers a third space to support the workforce.